SEO is an essential requirement of every on line business without which a business can not succeed. SEO plays a very important role in establishing a business and making it earn maximum ROI. Thus, it is important to select the right SEO services for your business. SEO companies are better than a freelancer when it comes to quality SEO services. A good and legitimate SEO company should have the following seven traits.

No PPC: A good SEO company reduces the dependence of a business on paid advertisement by enhancing its features in a professional manner. This helps in attracting more visitors without actually having to pay for it.

No Spam mails: A legitimate SEO firm never sends spam mails promising to provide top search engine rankings. Any such mail received should be ignored. If you think of going ahead, make sure to check the track record of the company.

Search engine visibility: A professional and legitimate SEO company makes use of only ethical SEO solutions, adheres to search engine parameters and hence, is visible in search engine results.

Regular reporting: Another feature of a good company is that it shares all its strategies with the client and provides a detailed reporting of the SEO campaign to keep the client aware of the progress of the campaign.

Endorsements from trade associations: They have endorsements from trade associations and share code of ethics and a transparent approach. This helps in gaining the trust of customers.

Targeted SEO: A good SEO company helps in achieving high search engine ranking. They help you to attract a good number of potential customers for your products and services in your targeted location.

No return links: They never ask you for back links to their web pages. In case a company ask you for that favour, be wary of giving in to their demands.

These are some of the traits of a legitimate SEO firm. Before hiring an SEO service for your online business, do look for these traits.