Hello Independent Business Owners, I hope all is well. Well I’m going to hop right into today’s topic which is keyword research. Pretty much 50 to 60% of people use search engines to find whatever website, product, or service they are looking for. Just about everyone in today’s society has at least heard of Google, Bing, and or Yahoo to name just a few search engines out there. So if just about everyone has at least heard of these said search engines and at least 50% of people use them to find what it is they are looking for on the web, It is probably a big chance that you may want your business to be at the top these search engines if you want the exposure you deserve. Now if you are like myself that has to have “your gears turning”. There are a lot people out here, and there are just so many businesses, products, and services dying to be top of this list. Just how can one website or business do the impossible. That answer is GUESS WHAT!!! KEYWORDS. Keyword research is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search. This can become a challenging process if you overthink your plan.

Keywords are, but not limited to a word that serves as a key, as to the meaning of another word, a sentence, passage, or the like. If referring to Digital Technology; however, they are words used to classify or organize digital content, or to facilitate an online search for information. Now I don’t know for sure, but if you’re like me… That should have “your gears turning.” So you’re telling me that if I can make the “Keywords” work in my favor, I can inch my way ahead of the competition?? The answer to that question is Yes!!! I am no expert, however strategically placing the right words in you online content can definitely attract the web-crawlers also known as “bots” to your website. This is something to consider before you begin your website if you don’t want to conduct the best musical symphony ever and no one hears it simply because no one knows it exists. Before you get started on developing your site, take a sec to consider the best keywords in order to optimize your results in search engine rankings.