How do you advertise your law firm on the Internet? Do you use paid ads (Pay-Per-Click ads)?

What if you could get more traffic to your web site without paying over and over for your PPC ads?

SEO (search engine optimization) is the process of optimizing your web site for increased rankings on search engines like Google, Bing and Yahoo. This means your law firm will rank higher on the search results of someone who’s looking for the services you provide. Best of all, SEO is a lower cost compared to PPC ads and is part of a long-term strategy for lead generation into your web site.

Here are some other reasons you should consider lowering or eliminate your PPC ad budget and use SEO for online leads into your web site.

False PPC Leads – Not everyone that clicks on your ads are there to buy from you. Some may click by mistake; some may click your law firm ad and decide to look elsewhere; there are even some that will use your PPC ads to commit click fraud.

What does this mean to you?

PPC ads are made to attract visitors to click through to your law firm web site, but most of those clicks could result in a false click through rate and higher cost to you.

SEO Is a Long-Term Strategy -What about a long-term strategy for leads into your web site? Will someone searching on the Internet find your law firm 2, 4 or even 6 months from now without added costs to you for Internet advertising?

With SEO, your strong results on search engines like Google, Bing and Yahoo will stay there for months, maybe even years. With PPC ads, if you don’t keep adding money for your ads, your law firm won’t show up and no one will click through to your web site.

The Costs of PPC – Business costs money, right? What if you could lower or eliminate your cost of advertising while still showing up when someone searches for your business?

SEO will do this for you – building a strong organic search engine ranking on targeted keyphrases has a lower financial cost than PPC ads and will last longer without the need to keep spending your hard-earned money.

Online Search Gets the Majority of Visitors – What do you do when you want to find a product or service? You open up your computer and do an Internet search for it, right?

Now think about someone who needs your law firm’s services – how will they find you? When they search on targeted keyphrases, will they find your web site listed on the top results?

Research shows that most Internet users select the first results on a search for what they are looking for. If your law firm is listed there, you may have a new client. If you’re not listed, your competition may have just got a new client.